What's happened to data charging?

In June 2010 we announced a new mobile data pricing model. Instead of offering unlimited inclusive data, we’ll now be offering three inclusive data bundles of 500MB, 750MB or 1GB, depending on which tariff you choose.

Our customers are now using more data than ever and this demand will only continue to increase at a rapid rate with the launch of ever more powerful new smartphones like the Apple iPhone 4 and the Dell Streak.

We’re committed to offering you an experience you expect and deserve – whether your using their smartphone to browse the Internet, send an email or download an application - it’s essential that we change the way we charge for mobile data. To make sure we’re able to continue offering a great data service for everyone, we’re changing the unlimited inclusive data to a fairer data pricing model with a tiered bundle structure.

We announced this on 24 June, and since then all new and upgrading Pay Monthly and Business customers have signed up to a new plan with a data allowance. We have, however, offered a promotion of unlimited data until 1 October. We’ve now extended this until 6 October. New data allowances will now take effect from 7 October.