Why does O2 manage traffic on The Basics, The All Rounder and The Works packages on home broadband?

We think it’s important that most people are able to do what it is they want to do online, as far as possible. That’s different for all us.

But by managing different types of traffic across the network, in different ways by package, we’re trying to get to a balance between those people who just want to do a few more basic things on line (we have an ideal package for that, The Basics), or those wanting to a lot more in the way of video (The All Rounder) or those people who want do it all such as movies and online gaming (The Works).

So each of these packages is more suited, because of how the traffic is managed, to these different needs.

In managing traffic in this way, we also look to ensure a more balanced use of the network for all. Since just a few people using huge amounts of data can really affect the experience of everyone else using the network; who may just want to do something much more simple (like check their email, or browse a few websites).

All this also helps create clearer choice for you. So you’re less likely to end up paying for either a really high-spec package when your online needs are more basic, or for a simpler package when you really would rather have (and are prepared to pay for) a package for more intensive web use.